OnlyCritiques.com Review:

Richard Bayan has authored a thesaurus book for marketers- Words that sell. This is a special book containing specific words for use in your advertising copies and sales letters. This book is of special importance to advertisers, web designers, and writers to familiarize with relevant terms and technical phrases. These help you connect to the consumer better.

Richard Bayan has another book to his credit- More words that sell. This contains additional words and many new words and phrases. Richard claims to have very little overlapping of the second book with the first one. However, both books are available for just $10 each. Hence, it is better to purchase these books from local bookstores. Paying shipping and other charges for such cheap books seems too superfluous. 

There are in all six sections of Richard Bayan’s book, Words That Sell. The first section is Grabbers. This essentially contains words and phrases useful for grabbing attention of customer. The next section deals with phrases and words suitable for describing the benefits of your product.

The third section of Words that sell is Clinchers. This section highlights the closing statements in your sales letter. These can clear any doubts in the minds of an undecided reader to decide in favor of your product.

The fourth section of Words That Sell details all available terms and offers to formulate your offer of the product accordingly. It includes many discounts, sales, trial offers, guarantees, and similar words. The fifth section deals with special strategies and other specifications useful for advertising your product. You gather words for enhancing image of your company, clear off competition, ask for contributions, or certain statistics. The last section is an Appendix.

There are more than 2,500 words and phrases in all. Richard Bayan has taken many pains to collect and compile such words from numerous books, newspapers, magazines, and other sales letter. In many ways, this book is indispensable to many sales copywriters and advertisers. However, few people that this book is ineffective for technical marketing. The words and associated phrases are more in use at specific places like the Pacific coast. Hence, few writers do not use the book.

Considering that I endlessly review and read customer reviews on various business opportunites, you can be sure that I know where best to invest my hard earned dollars. CLICK HERE TO LEARN HOW I MAKE A MID SIX-FIGURE INCOME AND HOW YOU CAN TOO!