OnlyCritiques.com Review:

John Carlton has been around for a very long time. Yet he seems to be a mystery man to most people. It's probably because for nearly 21 years he's been quietly churning out the best ad copy mankind has ever seen, all the while sitting behind a desk.

They call him "the secret weapon." Secret, because he has so far avoided the harsh limelight of fame, preferring to lay low and let his work do his talking. Weapon, because any marketer lucky enough to hire this brilliant writer will see profits skyrocket.

The man himself defies easy description. He's had an amazing education in life, including stints as rock and roll lead guitarist, newspaper cartoonist, and deep-sea salmon fisherman. He's been a hitchhiking hippie, a corporate executive spy, and an "observing bohemian" in hot spots like Silicon Valley, Miami Beach and Hollywood.

John has never been far from the epicenter of the direct marketing world. He went from being the high-priced hot shot freelancer that L.A agencies snuck in the back door to write the pieces their own staff couldn't pull off, to working on the entrepreneurial inside with world-class marketing gurus like Jay Abraham, and established hall-of-fame copywriters like Jim Rutz.

Around 1988, Gary Halbert, the world's greatest living copywriter, invited John to handle the “big desk” at his Hollywood office on Sunset Blvd, and during the ensuing marketing adventures these two men changed the nature of direct response advertising forever.

In his prolific career, John has promoted nearly every product or service used by human beings. This staggering list includes top financial advice newsletters, hugely expensive and exclusive marketing seminars, ($7,000 just to attend) how-to-fight instructional videos from Navy Seal commandos and highly-skilled street fighters, golfing advice, plus reams of letters and ads for retail businesses, self-help products, both entrepreneurial and corporate Web sites, doctors, real estate brokers, diets, precious metals, fund raisers and personal letters that have motivated people to change their lives forever.

As always you be the judge, but I definitely highly recommend his teachings, because great ad copy is the core of all emotional based marketing.

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