OnlyCritiques.com Review:

Before becoming an Internet marketer, Jeff Alderson was a professional DJ. He started his career in Internet marketing in 1997 with a simple membership website for Disk Jockeys. It contained articles and tips for people interested in Disk Jockeying.

When Jeff Alderson was a DJ, he used to spend all his spare time learning about web designing and search engine positioning. He also learned the techniques to generate traffic and achieve top search engine rankings.

Jeff Alderson’s first product was an ebook titled "Secrets of a Successful Pro DJ". It was a compilation of his earlier articles and tips on Disk Jockeying. He released this ebook on the Internet as a downloadable PDF file.

After his successful entry into the Internet domain, it did not take Jeff Alderson long to develop software. He soon came up with “Ad Word Analyzer”. This software program helps in finding keywords relevant to a particular web site, product or service. It helps in finding out less competitive words that one can use as keywords for some product or service. It helps a great deal in increasing the traffic.

The “Ad Word Analyzer” software can be helpful especially for the beginners in Internet marketing. It comes with a price tag of $67 and it has a money-back guarantee.

After a lot of research work on search engine optimization, Jeff Alderson added many new features to “Ad Word Analyzer”. He felt the necessity of knowing the exact number of campaigns for a particular keyword on both Google and Overture. It would provide an advantage over other advertisers to make more money. Therefore, he added features such as R/S Ratio for SEO. The R/S Ratio works as Keyword Effectiveness Index (KEI).

Jeff Alderson provides methods for smart use of keywords. He suggests using keywords in either description or the title on Google and in both on Overture. According to him, it can increase the traffic by 40% or more.

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