OnlyCritiques.com Review:

Brad Richdale had a successful career as a marketer but it all came to an abrupt end when he was included in a case against National Direct Internet Yellow Pages, a company he had the share. Brad Richdale was visible on cable with his infomercials around 1997-98. He was successfully selling his book Secrets to Making Money Now. These infomercials grossed several million and Brad Richdale became the moneyed man. The program Brad sold was meant to sell products through classified ads and 900 numbers.  

Brad Richdale promised his customers that saturating the media with advertisements of your product guaranteed a remarkable turnover. The product came with a series of cassettes and a couple of books. Some people found these tapes informational since they outlined basic marketing techniques like AIDA (Attention, Interest, Detail, Action).  

Brad Richdale’s own products were sold in the manner he suggested. Only with Brad, the focus was on backend sales. His products on the infomercials were largely attractive because they were cheap. He would sell the cheaper products through this way and then back this up with pushing for more expensive back-end products through telemarketing. This might be effective but it was also annoying for customers since telemarketers were often too pushy and irritating. Many professionals even disagree with Brad Richdale’s basic strategy, since it sounds preposterous for anyone to market anything successfully.

For his infomercials, Brad Richdale brought in celebrities to pitch for him. In one instance, he got the retired football player, Fran Tarkenton to market his product. All the success vanished when the Florida Attorney General’s office, the FBI, the IRS, and the US Postal Inspector raided the National Direct Internet Yellow Pages office. Richdale was not directly implicated but his associations with NDIYP ended his successful career. He vanished from public view. Many people say that Brad pledges his innocence and claims that acts of fraudulent dealings were conducted without his knowledge but no one seems to be able to put a trace on Brad Richdale.

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