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John Alexander is a corporate guru and a strategist par excellence. A maverick of his field, Alexander is the co-director of Training at Search Engine Workshops. Alexander offers live, SEO Workshops with his partner Robin Nobles. Apart from this, John Alexander provides online search engine marketing courses via Online Web Training.

It was in 1997 that John Alexander struck upon the idea of starting the Internet consulting business. Looking at his career, he has worked as a licensed educator on propane handling and safety for 24 years at ’s one of the premier propane industries. Desperate to make a transition, he finally started the Internet consulting business. John Alexander spent a substantial amount of time in observing the finer points of search engines. His ability to develop Web site strategies earned him reputation amongst business owners.

John Alexander bagged a contract from a multinational Internet consulting organization in 1998. This followed his teachings on the results-oriented, SEO strategies to other Internet consultants and Webmasters from over 80 different countries around the world. On the roll call of his lessons are the top-notch Webmasters and Internet consultants from across the world.

With his partner Robin Nobles, John Alexander has authored the Totally Non-Technical Guide to Having a Successful Web Site (TNT Guide) Series. John has also penned a widely popular e-book called, Wordtracker Magic.

Apart from their workshops, the pair holds their Ultra Advanced SEO Symposiums four times a day. The pair’s latest collaboration is the localized SEO training, which takes place in many places across the country via Search Engine Academy with partner Jerry West.

The technique in John Alexander’s Wordtracker Magic is an easy read. One can apply the techniques from the book in just a few minutes after reading it. Those who are acquainted with Wordtracker will testify the fact that it provides a calculation called the Keyword Effectiveness Index (or KEI for short).

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