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Internet Marketing - Larry Chase

Number of Customer Reviews for Larry Chase: 0

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Larry Chase is a pioneering Internet guru. One of the earliest to venture into the field, he has brought to it 16 years of experience of the concepts of traditional marketing. He tapped into the resources of the Internet in 1993 when he started the first online ad agency. Larry published the first online marketing newsletter – “Web Digest for Marketers”. Its readership numbers around 150,000 people monthly.

Larry Chase is a strategic award-winning writer and had worked with some of New York's most illustrious advertising agencies, such as Young & Rubicam, DDB Needham and Backer Spielvogel Bates.

Larry Chase represents a perfect blend of the concepts of classical marketing with those of the new age marketing. His knowledge, experience and understanding of both mediums is his USP and has caused multiplication of his Fortune 500 clients.

Larry Chase’s knowledge, experiences and perspectives have been invaluable advice to those wanting to swim the uncharted waters of Internet marketing.

Larry Chase is much sought after by the news media as well. Premiere news agencies like the Business Week, The New York Times, CNBC, CNN and many others either quote him or syndicate columns from his newsletter.

Larry Chase is an authority on the subject of the Internet. He has spoken at events like the Direct Marketing Association, Fidelity Investments, Electrolux, American Society of Travel Agents, Nationwide Insurance, National Leasing, and the Dutch Marketing Society, to name a few.

Larry Chase’s topics revolve on utility of net in cutting costs in time and money - Internet marketing, E commerce, and CRM processes via the net.

An esteemed author too, Larry Chase has written a book on E commerce tactics - “Essential Business Tactics for the Net, 2nd Edition”.

The book explores the lessons and experiences that Larry Chase has gathered. It reveals his secrets and his winning strategies. He shares the winning formulas of his clients also. Some of those clients include - Con Edison, 3Com, EDS, New York Life, AutoByTel, Liberty Mutual, Time Warner, and countless other large and small firms.


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