OnlyCritiques.com Review:

Merle Norman Cosmetics produces and distributes a whole line of skin color and care materials. For marketing its products, the company has 2000 independent studios in Canada and the United States. Merle Norman launched the Merle Norman Cosmetics in the 1920s. Merle Norman started the work by distributing the products to neighbors and watched for their response. She was right enough to think that very soon the products will attract many customers.    

Merle’s unique approach of "Try Before You Buy" made her line of products a popular one. The prices of the products were quite affordable and that added to their demand. She is one of the pioneers in motivating women to have their own studios and this spirit culminated in spreading a nationwide network throughout the region by as early as the late 1940s. Today owning a franchise of Merle Norman Cosmetic Studio is the only route for entrepreneurs to take up retail of cosmetics. While experienced individuals may have an edge, yet novices are also welcome.

The Entrepreneur magazine rated Merle Norman Cosmetic Studio as the number one franchise opportunity in America. It has some special features like no royalty or franchise fees, financing available through SBA for proficient individuals and the facility of 60% reimbursement for co-op advertising. Thanks to her concrete business policies, the company’s franchisers fared well in depressed economic conditions as well.

According to Chief Executive Arthur Armstrong, while the company has seen a minor decline in franchises with regard to revenue the outcome is more than satisfactory. The past years have experienced joining of franchisees that are more competent for the task. Resultantly, in 2002, the company has registered revenue growth varying from three to five percent and a similar growth is likely. The company offers a lucrative business opportunity where you can be your own master.

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